Course Outline
This course starts from practical business needs, helping students grasp practical data analysis methods and skills, focusing on how to make data analysis truly serve business decision-making.
Practical Focus
Emphasis on practicality, guided by real business scenarios
Layered Design
Meet the needs of different levels of personnel
Application-Oriented
Highlighting the practical value of data analysis
Module 1: Fundamentals of Data Analysis
The essence of data analysis; characteristics of enterprise data analysis; core concept: focusing on value output rather than technical details.
Module 2: Sales Data Analysis in Practice
Analysis of data needs at different levels; sales data analysis framework; focus points at senior, middle, and basic levels; sales process analysis, customer analysis, performance analysis, team efficiency analysis.
Module 3: Practical Analysis Methods
Building a data indicator system; toolbox of analysis methods; identifying core indicators, constructing indicator systems; single indicator analysis, multiple indicator analysis, comprehensive analysis methods.
Module 4: Data Application and Presentation
Data visualization; writing analysis reports; principles of report design, selection of visualization solutions, data presentation skills; report framework design, practical exercises, case study discussions.
Expected Achievements
- Mastery of practical data analysis methods
- Enhancement of business problem analysis skills
- Cultivation of data-driven decision-making mindset
- Improvement of data analysis report writing skills
Evaluation and Assessment
Course assignments, project practice, competency assessment.
